Google Analytics

Website: http://www.google.com/analytics/

Google Analytics gives detailed analysis using different methods.
Example, in charts, graphs etc.

The video above gives a general explanation of how it works.

With the Google Analytics, the organisation can track on the number of visitors that visited their website.
It is also an easier way to collect their statistics for daily, weekly, monthly and yearly.

Case Study of  Google Analytics and  The American Cancer Society.

The link below is an article in the Google Analytics website that shows how Google Analytics has helped the American Cancer Society track their visitors and how it  ” helps us use our dollars more wisely for our mission and helps us make sure our constituents are meeting their goals, which is very important to us.”

link: http://www.google.com/analytics/case_study_acs.html

Reflection:

Through this research, I found out more of the usefulness of  the Google and realized that Google was not just a search engine itself. I also have a better understanding of the Google Anlytics through the case study of The American Cancer Society.

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