increasing the awareness of non profitable organization in Singapore

It is good that non profitable organizations have their own websites to promote what they are doing and it is really a good thing to have such organisations to meet the needs of those in need in this society of ours.
However, it is not enough as this kind of awareness only applies to those who know about and people who heard of it and therefore, not well – known to the majority of people in the society.
How is it possible to increase the presence of the kind acts of these organizations and to allow the society to play a part in it?

Canossavile Children’s Home

Background

Canosavile was first established as an orphanage in 1941 with the aim of providing care and attention to male and female orphans. In later years, it became a home for girls from single-parent families and troubled homes.

In 1983, the Student Care Centre (previously known as Before and After School Care Service) was introduced to cater to the rising numbers of school-going children left unsupervised at home during the day.

Canossaville is affliliated to Caritas Singapore Community Council and the National Council of Social Service. It was registered as a Charity under the Charities Act on 29 June 1987. Charity Registration Number is 0462.

With effect from 1 January 1997, it became a voluntary welfare organisation authorised to receive tax-exempt donations under the NCSS Central Fund (General Fund) Scheme. Current effective date: 1July 2007 to 30 September 2011.

Aims and Objectives

To provide shelter and integrated services to young children and adolescents who are at risk or who lack adequate family support for their well-being and development
Source: http://www.cch.org.sg

In order to make a greater awareness to this organization, in my opinion, they can try to use new media such as twitter or applitions like the facebook to advertise their organization. Although it may sound impossible as facebook advertisements are ignored by the majority, there is also the minority that will pay attention to it and you might not know, this can be spread from one person to another like a chain.

Similarly to twitter, it can do the same thing too. As one person tweets about it,or put a widget about it, they can introduce it to their friends and family members and their friends will show it to their people and somehow links to some entreprenuers of a big company etc. Though chances are slim, but why not give it a try?

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